So, I guess after the “daily deal bubble” burst, and they had a leadership shakeup, Living Social turned to events. It only makes sense—the brand is all about “living social,” after all. Their headquarters, brand, and corporate culture are all super fun and cool, so it only seems natural that their events would be, too.
I snagged a couple media passes to the Living Social Craft Beer & Food Truck Festival two Sundays ago, and I must say it may have been the perfect day.
Well, let’s preface that by saying it was a perfect fall day, and I was outside drinking beer, which means that things would have to go egregiously wrong for it not to be a damn good time.
The beer fest was at the Bullpen, a parking lot turned event space. I’m a huge fan of the Bullpen, tending to go before and after Nats games (I was there the following evening after watching the Nats lose, but win the Division! Woop!)
As you strolled in, Living Social employees passed out neon sunglasses (one of my favorite freebies ever) and commemorative plastic tasting mini steins. Then, you proceed to amble about the Bullpen sampling more than 100 different beers from dozens upon dozens of stations: Sierra Nevada, Dogfish Head, Evolution Brewery, Allagash White, Shocktop and many, many more. Way over in the corner, there was a Virginia wine station for the outnumbered winos in attendance.
There were more than a dozen food trucks parked inside the ‘pen, and I went straight for the Lobster truck, and it was worth every penny of the $18 I paid for that New England style lobster roll. (Beer and fun was included in the ticket price, food truck food was not.)
Living Social throws a good party. They take it one, two, and three steps beyond the typical beer-and-food fest by adding all sorts of creative entertainment. And I, my friends, am a sucker for funtivities whilst imbibing.
First up, there was live music from the Dan Band, from Old School.
Next up, there was enormous life-sized beer pong. I was impressed.
There was also a very challenging mechanical bull, and I witnessed more than a few “badass” dudes get thrown by the wayside.
Last but not least, there was cornhole, everyone’s favorite daytime drinking game.
This was my first Living Social function—and it certainly won’t be my last.