Everyone I know nowadays has their side hustle. Take Bitches Who Brunch, for example. What’s even cooler and more exciting is when your side hustle becomes your main hustle.
My friend Alex recently quit his corporate job to pursue his dream, bringing a unique za’atar spread to the market, Zesty Z. Za’atar is a staple in the Mediterranean and Alex set off on a mission with his co-founder, his mom, to bring this tasty, and super healthy, Lebanese import to tables across America. My boyfriend Robert and I met Alex over brunch to talk digital marketing for his new brand, which especially after tasting it, I’m super excited to support!
We met at Rabbithole, conveniently located right next door to Robert’s apartment in Williamsburg. I’ve heard a lot of buzz about the restaurant and always see a crowd when coming and going from his apartment, particularly on the weekend. It’s typically about an hour or so wait during prime brunch hours, so we strategically put our name in and then hung out on Robert’s couch until our table was ready.
Rabbithole has a cozy, neighborhood feel complete with exposed brick, chalkboard signs, and worn wooden accents. A mix of young families and stereotypical Williamsburg hipsters filled the restaurant, yet we never felt rushed. It seemed like a great place to enjoy a cup of coffee, the newspaper, and a housemade scone up at the bar. Rabbithole offers breakfast seven days a week so following our brunch, Robert remarked that he planned to do just that in consequent weekends.
The eatery also has a nice outdoor patio, a rarity in this neighborhood. I made a mental note for those lazy weekend days where you want some casual outdoor drinks with friends, but are stumped on where to go.
Since we were talking business, we all started with a round of hot beverages and one of Rabbithole’s renowned pastries. I snagged an almond milk latte, which hit the spot, and the guys each had a chai. The chai was definitely the winner and something we would all order again. It was zippy and frothy, but not overly sweetened.
We got our sugar and carb fix with the lemon poppyseed scone however. There were about eight varieties of scones to choose from, but we stuck with a classic. The scone was soft, flakey, and tasted delicious. Definitely don’t sleep on the scone assortment at Rabbithole; we fought over the last bite.
Our entire party has been following a plant-heavy diet so we all appreciated the variety of vegetarian options at the restaurant. For his main course, Alex ordered the eggs Florentine with wilted arugula and caramelized onions topped with a sharp cheddar Mornay sauce.
He noted that his eggs were poached perfectly and the sauce was flavorful. His only critique was the bread could have benefitted from some toasting; he was craving more of a crunch. His greens went largely untouched in favor of the crispy, well seasoned home fries.
Rabbithole has a variety of French style soft omelettes on the menu such as one with salmon, capers, and chive crème fraîche and a ham, brie, and apple red onion chutney option. Robert selected the only vegetarian omelette on the menu, filled with roasted tomato, caramelized onion, and goat cheese.
Again, the chefs at Rabbithole nailed the egg execution. His omelette was light and fluffy, and stuffed with delicious veggies. It was delicate yet hearty, not one of those monstrous diner-style omelette dishes that weigh you down for the rest of the afternoon.
For my main course, I tried the egg white frittata with scallions, tomato, slivered almonds, and asparagus. Out of all of our entrees, this was slightly disappointing; I could have used some more cheese or a hot sauce to add a pop of flavor. We did add a bit of Alex’s Zesty Z product and it completely elevated the dish with the Mediterranean herbs. That’s what I get for ordering the “healthy” option on the menu, it can be hard to make egg whites exciting. I eyed my neighbor’s steaming stack of French toast with envy.
We thoroughly enjoyed our brunch at Rabbithole and have added it to our list of Williamsburg staples. Come early, or expect a bit of a wait, as word is catching on quickly about this neighborhood gem.
The Bitches say: A-. A charming neighborhood option on Bedford with outdoor seating and killer homemade pastries. Great for outdoor seating and weekday brunching.
352 Bedford Ave