I discovered Honeybrains by simply walking to my weekend yoga class and noticing the crowded interior week after week at this Lafayette Street locale. Nestled in the heart of bustling Noho, I knew I had to put on my researcher hat and find out what all the buzz– no pun intended– was about.
Turns out Honeybrains is so much more than a counter service breakfast and honey bar. What started simply as a conversation on health and nutrition between siblings, grew into an innovative concept for patrons to celebrate the relationship between health, lifestyle, and incredible fresh flavors. “Together, they started Honeybrains to translate the most reliable, collective scientific knowledge about brain health – which is intimately related to body health – into enjoyable foods, drinks, and experiences” according to the restaurant’s website.
Honeybrains is shining a light on wellness not only through foods and juices, but through mindful supplements and raw honey. At the foreground of Honeybrains concept is their signature L.I.F.E. process (Love, Ingredients, Flavor and Fun, Education), which goes into every meal and move the team makes.
My bruncher in crime, Tim, and I decided we would stop by this spot to refuel after running the Run 10 Feed 10 race that morning (seems like all my activities somehow revolve around food these days). Intrigued by what seemed to be the ultimate brain food, we hit up Honeybrains when we felt most depleted.
First, we got recommendations from the staff on juice. After hearing about all the awesome options, I really wanted the Energy Flow and Tim was eyeing the Athlete’s Milk & Honey. Sadly, neither were in stock and we scoured the row for alternatives. I ultimately ended up with the R&R and Tim with the Supergrain Balance. Although not originally what we wanted, these juices blew our minds with their great taste and instant effects. I’m super familiar with L-Theanine, an ingredient in the R&R, so I knew I was getting basically a toned-down, natural version of Xanax. Feeling calmed, I read through the label which stated that this juice is Honeybrains’ “drinkable meditation session”– yup, they were right. Tim’s Supergrain Balance was equally as enjoyable with it’s fresh combination of raw honey, cucumber, spirulina, ginger, and green tea extract. This green juice promotes internal equilibrium and helps to maintain cholesterol levels.
For a second I felt like we had teleported to the West Coast with all this health talk. We snagged the hummus with plain carrots as an appetizer. This was some of the freshest hummus I’ve ever had. Sadly, there weren’t enough carrots to finish it off unless you’re into double dipping. The chickpea flavor was potent, and the olive oil topping was the perfect complement. We were then onto our main dishes, which weren’t as full of flavor.
Tim opted for a dish off of the Inspired Pairings menu: avocado crush toast paired with the chicken bowl. The avocado layer on the half serving of toast was a bit too thick for his liking, but the peppery eight minute egg atop made up for it. The other half of the dish, the chicken bowl, was just as simple as the name insinuates. Pulled chicken, spiced to perfection, was the star of the dish served with chickpeas, spinach, and a bland scoop rice.
My bowl, a bit more tasty in my opinion, was piled high with fresh salmon, spiced sweet potatoes, and kale. Whenever there’s salmon on the menu, I order it, and this afternoon at Honeybrains was no different. I loved every ingredient of this entree on its own, but quite honestly, I felt like I could have created this at the Whole Foods hot bar. Not to say it wasn’t delicious– I eat Whole Foods about three times a week– but when I travel to a restaurant, I expect top notch.
Honeybrains is a health-conscious citizen’s dream situated right in Noho. We don’t see a lot of these types of restaurants here in the glutinous Big Apple, so this restaurant is a breath of fresh air that’s just lacking a bit of refinement.
The Bitches say: B. With a brain health-focused concept and a prime location, Honeybrains attracts a captivated, young adult crowd. Although the menu items seem delectably fresh and promising, both inventory and flavor are found lacking at this conscious counter service restaurant.
372 Lafayette Street
New York, NY 10012
Honeybrains serves breakfast weekdays from 7:30 a.m. to 11 a.m. and Saturdays and Sundays from 9 a.m. to 4 p.m.