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Trademark Taste + Grind Brunch

Herald Square is not a trendy neighborhood by any means but every now and then there’s a reason to be in the epicenter of chaos. It’s a convenient spot for those times you’re meeting up with friends from Long Island or Jersey due to its proximity to the PATH and Penn Station.

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Trademark Taste + Grind is little a gem that’s attached to Hotel Le Soleil. Entry into the restaurant requires walking through the coffee shop, which promptly greets you with a neon sign inspiring New Yorkers to “stay grinding.” To say the coffee is good would be an understatement. Coffee to a New Yorker is survival for our daily grind, as is alcohol for our sanity.

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Naturally, we started with cocktails. We were pleasantly surprised to hear Trademark Taste offers an espresso martini on tap. That was a must try as it combines our favorite things for brunch. The martini was strong but delicious. Besides the two main ingredients, espresso and vodka, the cocktail is made with black coffee liqueur and salted honey for an added touch.

I couldn’t resist ordering a Cereal Milk White Russian. Could you blame me? After all, this beauty contains Cocoa Puffs. The cocktail was whimsical and basically a dessert disguised as a cocktail.

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Throughout our experience we couldn’t help but notice how packed the restaurant became. Thankfully, the service was not compromised as the staff was super attentive. Next up, we shared the burrata and knots. Golden garlic knots are served piping hot a skillet accompanied with creamy burrata on top of tomato jam. All of it was unbelievable. We devoured it right away, especially on a crisp Saturday afternoon.

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Next we tried the Trademark omelet with roasted vegetables, aged cheddar, and a little side salad. While not the most visually appealing, the omelet was flavorful and cooked well. It was your standard omelet. 

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After a round of cocktails and savory bites, it was time for cappuccinos and French toast. The bananas Foster French toast is prepared with brown sugar, caramel, vanilla sauce, and a hint of sea salt. While we were utterly stuffed we just couldn’t call it quits on the French toast. The warm toast tasted amazing with fresh banana slices without being overly sweet.


I wasn’t sure what to expect on a weekend, as I’d previously only visited for work meetings. We have to say brunch surprised us, especially with the cocktail offerings. We’d certainly be back if we had to be in the neighborhood.

The Bitches say: Four Champagne flutes for a charming American restaurant with great food, a quality coffee program and spectacular service.


Trademark Taste + Grind serves brunch on Saturdays and Sundays from 10 a.m. to 3 p.m.

Shruti Shah

NYC Editor & Resident Vegetarian

Shruti has a love affair with gin and spicy food. By day she's hustling in PR for leading consumer brands. When she's OOO, you can find her at Daybreaker dance parties, exploring kitschy cocktail bars and reviewing veggie-friendly brunches.

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