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The Lust List: The Shirt by Rochelle Behrens

Known as a conservative or “buttoned up” city, Washington D.C. is not known for its fashion. So it comes as no surprise that one of the first local designers to rise to prominence would do so for her creation of simply … a button up shirt. But, this is no ordinary shirt. (Ordinary shirts, after all, aren’t featured on Oprah; watch it today.)

Rochelle Behrens, a local Washingtonian whose career in politics left her with hundreds of button-down shirts in her closet, decided to create the classic, all-purpose button-down shirt. The highlight: dual-button technology that eliminates shirt-gape (the unpleasant bra view between the buttons) and lets you choose the level of cleavage you’d like to display.

Photo credit: The Shirt

A recent convert to the cult of the white button downs (my slim-fit Banana Republic white button down looks good with everything in my closet), I am in need of a second. I’ll be getting the “Tie in a Bow” shirt because I’ve been dying for a pussy-bow blouse ever since I started watching Mad Men. And, better yet, the bow is removable, converting it into the classic skinny blouse in an instant. (Since they’re the same price, why wouldn’t you get the one with the bow?)

Photo credit: The Shirt

The other styles are classic, super skinny, and ruffled. Washington may not have mastered fashion yet, but, hey, at least we’re sticking with what we know.

Plus, at $88, the shirt’s price is reasonable, when you consider how often you’ll be wearing it. Cheers to Rochelle!

*Fun fact: The ad campaign, pictured above, features local D.C. ladies, including Project Beltway’s Rachel Cothran and our friend’s boss.

Cori Sue

Co-Founder, Pro Bruncher

The co-founder of Bitches Who Brunch, Cori Sue loves brand strategy, social media, red wine, and pink lipstick.

3 thoughts on “The Lust List: The Shirt by Rochelle Behrens”

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  1. Please send me info on how to get the new white shirt! I love it, need some thing that would fit a size medium?

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