By: Cori Sue
Ladies, start your engines. Then mark your calendar for Sunday, February 5, when you will hop in your car and head to your nearest Target because the Jason Wu for Target collection has arrived.
While the Bitches’ excitement for capsule collections varies—we loved Rodarte for Target, waited in line for hours for Lanvin for H&M with no success, and skipped Versace for H&M all together—I am of the opinion that Jason Wu for Target is sure to be worth the trip.
Though, I can’t vouch for the quality of the clothing until I see it in person, I’ll surely be making a trip to Target-boutique, as my Mother calls it.
Jason Wu’s collection is ladylike, structured and clean. The looks are fun and playful without being ridiculous and over-the-top like some of the Lanvin frocks or the Versace prints.
It seems that Jason Wu played it fairly safe with this collection, which is not unlike him: most of his collections are no-frills investment pieces that are appropriate for the classic, responsible American woman. Most of the dresses in the Target collection you can wear for work and play, and no look is so extreme that it will go out of style next year.
With structured bodices and full skirts, lady-like top-handled bags and belted cardigans, Wu’s collection evokes a 1950s Mad Men style theme. Again, it’s clear that Wu played it safe, as Mad Men attire has been all-the-rage for two years now.
That being said, I’m lusting after a few of the pieces. As far as colors go, Wu has a lot of red, white and blue as well as white and black (again, two safe combos). Additionally, a few pieces are pastel, which is a big trend for spring.
Here are my picks from the collection.
A dress perfect for a spring day in the office or a summer Fourth of July BBQ.
A classic, lovely dress in a great cut. Wear with tights and black ballet flats now and with fun pumps later.
A sexy outfit to take from work to a dinner date with a handsome man. I love pairing silk long-sleeved blouses with pencil skirts.
Structured bags that are a nice addition to your handbag repository.
Check out the full collection, here.



















I can always count on the BWB lust lists to give me just what I’m looking for!
Who doesn’t love Target. I am excited about the latest designer. Thanks for the heads up!
[...] you’re done raiding Jason Wu for Target, of course, it will be time for brunch and then Super Bowl parties. We recommend you head to Hudson [...]