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The Lust List: H&M Conscious Collection

I’m not an H&M shopper. Honestly, I never go there. It’s not for me. However, the co-Bitch shops there regularly for basics, and she looks cute regularly so, it must work fabulously for some people.

But, back in January, the Bitches ventured to H&M together for the Lanvin for H&M collection. We arrived at 6:40 a.m., hungover (as you should be at 7 a.m. on a Saturday), and waited forever in the freezing cold. Once inside, nearly everything was gone. Then I got into an altercation with a very large woman over a dress, and, despite my pluck, she won. Neither of us got the yellow dress we wanted. It was an epic fail, and I haven’t had any inclination to return since.

Until now. Now I have a reason. H&M is releasing a stunning spring collection. Think flowy maxi dresses, whispy sundresses, lace, crochet, scallops, spring blazers all in gorgeous shades of ivory, cream, pale pink and gold. Better yet, the “conscious collection” is eco-friendly while maintaining H&M’s dirt-cheap prices. Intrigued?

H&M is working to use environmentally friendly products—organic linen, and recycled cotton, polyster, polyamide, wool, and more. (You can read more about the company’s sustainability efforts, here.) Best of all, all the gorgeous items from this spring collection are made from the eco-friendly materials. That is a clothing line that this vegetarian, recycling-fiend, all-natural-food-eating, generally all-around-annoying eco-hippie blogger can support.

The collection is available April 14. My favorites, perfect for a springtime picnic, are …

Photo credit: H&M

Scallops and gold brocade, I die.

Photo credit: H&M

White crochet that isn’t over-the-top hippie flower child.

Photo credit: H&M

Blush basics …

Photo credit: H&M
Photo credit: H&M

A Chloe knock-off short-and-suit jacket combo in a pretty pink.

Photo credit: H&M

Great neutral tee for layering.

Cori Sue

Co-Founder, Pro Bruncher

The co-founder of Bitches Who Brunch, Cori Sue loves brand strategy, social media, red wine, and pink lipstick.

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