There’s nothing better than being beachside during the hot, hot summer—and we all know city folk head to their shore houses and seaside getaways. While many of my friends have preferred spots on the New England seashore or Hamptons, my family never had one summer beach destination. I grew up all around the country and world—and we frequented our Florida beach house over Christmas and Spring Break. Our goal was to be in cold climates as infrequently as possible—a practice I still wholeheartedly uphold.
I’ve been meaning to experience more of the Eastern Seaboard after a particularly charming trip to Newport last year—so I booked late summer getaways to Martha’s Vineyard and Cape Cod. With my two best friends from college in tow, I headed to Oak Bluffs, Martha’s Vineyard to spend the week at summer camp. Or, more specifically, Summercamp Hotel, a perfectly themed and festive family-friendly hotel.
Summercamp could not be more charming, with a lobby filled with board games and the staff dressed as camp counselors, sporting whistles and t-shirts that say “no adulting” on the back. Rather than a restaurant, there’s a canteen where you can get water, coffee, granola bars, doughnuts and even YooHoos if you’re feeling nostalgic for your childhood. The decor is bright, festive and playful—and we loved sitting on the front porch rocking chairs after our morning walks. The experience was idyllic yet playful, and I was immediately charmed by Martha’s Vineyard.
Appropriately, I packed my navy-and-white monogrammed duffle with my own brand of irreverent, bright preppy attire—my personal aesthetic pairs very well with that of Summercamp Hotel and Martha’s Vineyard as a whole. I love my stripes, whites, and brights. Summercamp also gave off bright, retro vibes, which is a perfect backdrop for the popularity of 60s styles this season like off-the-shoulder tops, two-piece sets, and lots of gingham.
For a day at play, I wore my blue-and-white gingham shorts from Diane von Furstenburg, a blush pink off-the-shoulder blouse from TopShop, plenty of bright baubles from Kendra Scott, and white Superga sneaks, which are comfy for walking into town to eat lobster rolls. For a touch of fun, I used a “I need a vacation” clutch from Kate Spade courtesy of Rent the Runway.
My favorite summer styles bring in lots of ruffle, lots of gingham, and short (but not too short) shorts for Bridget Bardot vibes. Here are our picks so you can embody 60s seaside vibes in your own way.
BitchBiz: We were hosted by Lark Hotels to stay at Summercamp Hotel and brunch at the Christopher. While this visit was comped, this article was written independently by Bitches Who Brunch.