As we stepped into the elevator from a side street in Williamsburg, my heart started to beat a little quicker as I started to hear music throb. The doors flung open and we were greeted with enthusiastic hugs from party-goers clad in neon, short shorts, and glitter before being immersed in a tightly-packed dance floor.
I quickly checked my watch and saw that we were right on time; it was 6:30 a.m. on a Wednesday. No, this wasn’t one of those aggressive nights that blur into the wee hours of the morning. This was Morning Gloryville…a sober morning rave in Brooklyn that “challenges conventional morning culture.”
You may have already heard of these morning raves. They have received coverage in mainstream publications such as the Wall Street Journal. If you haven’t heard of this new espresso-fueled trend, it’s all that you could possibly imagine when you hear the term “morning rave” and more.
The stereotypical drugs and alcohol that you may expect at a dawn warehouse rave are replaced with cold-pressed juice, chia pudding, and iced coffees. We were treated to free massages, reiki crystal therapy, and yoga on the rooftop with unbeatable views of the Manhattan skyline. Best of all, the music was bumping and gradually built to a feverish pitch as the morning drew on.
You would think it would be a bit odd to be dancing first thing in the morning with total strangers, but the energy was infectious. Morning Gloryville featured a well-caffeinated motivational dance team who put everyone at ease and were the first ones on the dance floor. Not that some people needed any encouragement. I loved seeing a wide range of people, young and old with a mix of eclectic and yuppie styles, let their hair down and come together with the rhythm.
Although the party goes until 10 a.m., we headed out around 8:45 to go directly to work. It was an odd sensation to enter my office for a workday after I had already been partying for hours. By my afternoon coffee, it seemed like Morning Gloryville was just a dream.
As Morning Gloryville’s founders eloquently put it, “There’s no better start to the day than a soul-shaking dance, big sexy beats, some love, a hug, and for those who need it, a kick-ass double espresso!”
All images courtesy of Morning Gloryville.