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Recap: VFit Launch at Body Smith

I’m told that Washington is the most health conscious city in America. We’re also the city with the most alcoholics, most drug addicts, and most politicians.

Personally, I enjoy being healthy and fit—but not at the expense of enjoying the finer things in life. However, I will confess to loving fitness data—you can find a Jawbone on my wrist.

It’s in that vein that I stopped by Body Smith and Press Juice for the launch of VFit last weekend. V Fit is a body scanner that tracks your height, weight, body measurements, BMI, and more. It creates a 3-D image of your body—linked to an app that lets you track your progress. This is great for weight loss, overall fitness (muscle), as well as sports applications (golf swing?) and clothing (how do my jeans really fit?)

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Photo credit: Karam Sethi.

VFit launched in Washington with free scans for everyone who registered and a big party that night at Body Smith. They served up wine and beer, with a DJ playing house and dance remixes.

The party was catered by Sweet Green, which served its winter menu and Bar Bacelona, which provided meatballs, cheese, and bread. There were raffles prizes from Kate Spade and gift bags from Whole Foods.

Since I needed a juice, I stopped by for a scan, which was quick, painless, and easy to use. I downloaded the app and now I can track how my body changes through marathon training, Pilates, seasons, doughnuts at brunch, and more.

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Photo credit: Karam Sethi

I’m often at Press, which serves up delicious fresh-pressed juices and smoothies. I’ve always loved smoothies, and I appreciate that I can get a fruit-and-veggie option that’s healthier than a fruit smoothie and tastes just as good. Personally, I like the blueberry spinach and the banana spinach.

I stop by Press most mornings after a workout at Vida Fitness or drop by midday Saturdays to hold me over between brunch and dinner. The juice bar is now adding food items—I sampled the Vegan and Paleo carrot muffins, which were out of this world.

You can learn more about V Fit on the website, and stop by Press on 14th and Q for a fresh pressed juice, smoothie, or healthy morning snack. Press is open 7 days a week

1630 14th St. N.W.
Washington, D.C.

Cori Sue

Co-Founder, Pro Bruncher

The co-founder of Bitches Who Brunch, Cori Sue loves brand strategy, social media, red wine, and pink lipstick.

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