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Recap: North River Lobster Co. Launch Party

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Movies in Bryant Park, runs along the Westside Highway, and happy hours on pretty much any and all rooftops — for some reason certain things are just better outside. So when I heard about the opening of North River Lobster Co., a triple decker sea vessel turned bar/restaurant that floats along the Hudson, I jumped at the opportunity to get on board.

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Arriving at North River Lobster Co. Wednesday evening, I was surprised by how subtle it was docked on the Hudson. The boat itself lacked any branding and the other signage was somewhat lost in the hustle and bustle of the area. Regardless, I finally managed to find this new hidden treasure, and with the promise of breezy, seafood bliss in my future, I readied my sea legs and walked aboard.

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Inside, the boat was outfitted akin to a classic New England lobster shack — complete with buoys, lobster cages and a sailor-stripe table numbers. In terms of size, the three decks were fairly expansive and offered bar seats, private tables, and community seating for mixing and mingling.

The night began at the bar with beverages. Popular choices seemed to be beer buckets of Maine Lobster Ale or sangria by the pitcher, but for those looking for something a little bit stronger, there was also an assortment of cocktails. Served up in trendy Mason jars, the cocktails leaned towards the sweeter side, with concoctions such as the High Tide, made with peach and citrus vodkas, agave and lemon. I opted for the Nautical Margarita, which to my surprise, was an electric blue per the addition of Blue Curacao liqueur. A little sweet for my taste, the drink still made for a good Instagram shot…especially when placed next to a carefully arranged plate of shellfish.

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Beverages complete, the next order of business was food. The menu was seafood-heavy, offering the classics — clam chowder, steamers, and a full raw bar — as well as some tasty sounding crustacean-free entrees and savory sides.

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A seafood aficionado, I stuck to shellfish and the jumbo shrimp and lobster roll emerged to be clear stand-outs. The shrimp was fresh and succulent and the lobster roll was heavy on the lobster, light on the mayo, and nestled in a perfectly toasted bun.

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However, as good as the lobster roll was, my favorite part of the evening — and what really set the North River Lobster Co. apart from other seaside locales — was the river cruise. Setting sail every three hours starting at noon, the ship takes passengers on a short, 45-minute jaunt around the Hudson. A cool breeze, panoramic view of the city, and did I mention the Instagram opportunities…what could be better?

All in all, I would go back to North River Lobster Co. in a second; it’s a great spot to enjoy during the summer months, perfect for happy hour or a round of lobster rolls on the weekend.

North River Lobster Co.
Pier 81
W. 41st Street
New York, NY
(212) 630-8831

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