Like any good millennial or social media fiend, I love Instagram. Naturally, I follow a slew of fashion and food bloggers in New York, Washington, and beyond.
Recently, my Instagram was littered with a certain signature yellow—that of Veuve Clicqout— with the hashtag #ClicquotMail. Yes, you have mail, and that mail is champagne. My goodness, that looks fun, I thought to myself. That’s a party invite that would cause me to stop working and put on a pair of heels.
Then, I received my invite from DC Magazine, which was one of several spots to throw parties for the luxury champagne brand across Washington—all of which were open to the public. As Becca and I strutted up to the W hotel, the large yellow truck was parked by the front entrance, guarded by Clicquot mail attendants.
Inside, there were photo booths with similar postal attire and, naturally, Clicquot yellow sunglasses. There were complimentary passed appetizers—crab cake beignets that were out-of-this-world—and plenty of yellow decor. There was even an amazing calligrapher that was creating on-the-spot hand-painted postcards with lovely sayings and taglines.
A great marketing campaign by a storied luxury brand—though $18 a glass was a bit painful.
Thanks to Tony Brown of DC Magazine for the photos!