Press Release: Volo City Acquires DC-Based Millennial Media Company: Bitches Who Brunch
The acquisition grows Volo City’s female leadership team to 60 percent
WASHINGTON, D.C. – November 27, 2018 – Today, Volo City, a community-driven adult social sports company, announced its acquisition of Bitches Who Brunch, a leading brunch resource for city-dwellers. The acquisition expands Volo City into a content and media company providing more opportunities to serve its community of active, engaged young professionals in its eight major metropolitan markets. Conversely, this provides Bitches Who Brunch access to Volo City’s extended network and entry into new markets.
The acquisition will propel Bitches Who Brunch into five additional cities in 2019, including Boston, Baltimore, and Miami in the first quarter. With this growth, the staff will double.
“The partnership with Volo City was a natural progression of expanding and promoting a balanced and active lifestyle to our avid readers while offering them additional ways to socialize,” said Cori Sue Morris, co-founder and CEO of Bitches Who Brunch and head of brand and content at Volo City. “In a time of screens, both Volo City and Bitches Who Brunch encourage young adults to put down their devices and gather on a sports field or around a table.”
Most immediately, brunch-goers will experience a new website and champagne-flute review system, and an interactive map and calendar integration to discover nearby brunch hot spots —plus an evolution of the ever-popular Brunch Finder tool. Staying true to its female-entrepreneurship roots, Bitches Who Brunch will launch a female empowerment brunch series and yoga-and-brunch programming in January 2019.
“Our partnership with Bitches Who Brunch helps social-conscious millennials brunch with purpose,” said Giovanni Marcantoni CEO and founder of Volo City. “So much discussion with friends and family happens around mealtime — Volo City can now drive those discussions by helping city-dwelling millennials plan their social calendars — from brunch to sports and even volunteer opportunities by coaching youth sports leagues.”
Both companies are millennial founded and driven by serving their peers who care about a healthy and social lifestyle with a purpose. When young professionals sign up for Volo City leagues and events, a portion of the fee goes directly to the Volo City Kids Foundation, allowing local children to participate in high-quality, youth sports leagues at no cost. In 2019, Volo City will launch a mobile application including information on local leagues, volunteer opportunities, events, and brunch spots—providing a one-stop shop for millennials to find activities, sports, brunch, and events across 12 major markets, in one spot.
The acquisition was made in November and more information about Volo City and Bitches Who Brunch can be found at volocity.org and bitcheswhobrunch.com. You can follow the Bitches on Instagram @bitcheswhobrunch and Twitter @BtchesWhoBrunch.
About Volo City
With a mission to create opportunities for social interactions that strengthen communities and provide economic impact, Volo City offers organized social interactions and sports leagues enabling communities to pursue fit and healthy lives. Volo City has grown from a 16-person team to over 125,000 members strong across eight cities. The Volo City Kids Foundation is a 501(c)3 non-profit organization provides leagues for kids ages 6-12 years of all genders, abilities, and races to play at zero cost to their families.
About Bitches Who Brunch
Bitches Who Brunch was co-founded by Cori Sue Morris and Becca Clara Love in March of 2010 in our nation’s capital. Since its inception, the brand quickly grew to three cities —adding New York and Chicago—and 16 employees, evolving into both a media platform and community for millennial women who love brunch and an active lifestyle. Thousands of brunches around the world have been reviewed on the website that also covers fashion, travel, and events.