Prabal Gurung for Target

I remember the first capsule collection. How excited I was. How novel the concept. The black Rodarte for Target dress featured in the December 2009 issue of Vogue with all its tulle and bow perfection. I went straight to Target with my mother and bought both Becca and I the frock. I also picked up a leopard long-sleeved shift with bows up the back that I happen to love even more and still wear when I’m feeling frisky and feline. Then, a few months later, Becca and I waited outside for hours at the break-of-dawn in the middle of that very cold winter for the Lanvin for H&M launch. Finally inside, I got into an altercation with a rather large, angry woman, over the remaining dress. (I won, but I still left empty-handed).

Now, capsule collections are everywhere: H&M had Margiela, Marni, and even a collab with Anna Dello Russo, to name a few. Most recently, they had a bicycle collaboration. Target had the oh-so-coveted (but I thought it was tacky) Missoni for Target and the recent not-so-stellar Neiman Marcus collab, though I adore my Altazzura cocktail shaker and tumblers.

The Prabal Gurung for Target capsule collection, arriving in stores Sunday, February 10, is renewing my faith in the capsule collection concept. Of course, some of the pieces are tacky and gaudy (the jewelry and the lace-up sandals, in my humble opinion). But the frocks, blazers, and ready-to-wear pieces are chic, unique, and fun. The collection has three key elements of spring: neon, florals, and lady-like cuts. Better yet, the floral is a unique, graphic floral print with plenty of black: it’s an edgy floral, nothing like something your grandmother would wear, and sure to stay seasonless. There’s also a lovely coral number, and the fashion gospels (Vogue and Harper’s Bazaar) tell me the shade is also a key spring trend.

I know where I’ll be on February 10. (Before brunch, if I can muster myself out of bed). Here are my favorite looks from the collection.

Dress in First Date print, $34.99; miniaudiere in Nolita print, $34.99; floral earrings, $14.99; crystal teardrop pendant necklace, $19.99; crystal teardrop necklace, $39.99; flat sandals, $29.99elle-target-prabal-gurung-look-04-xln-51872165-lgn

Blazer in Floral Crush print, $49.99; long-sleeve tee, $19.99; shorts in Floral Crush print, $26.99; crystal teardrop pendant necklace, $19.99; ankle-strap pumps, $39.99.

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Ruffle dress in Sulfur Spring, $39.99; lace miniaudiere, $34.99; lace-up pumps in Nolita print, $34.99

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Dress with full skirt in Floral Crush print, $49.99; ankle-strap pumps in Sulfur Spring, $39.99

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Short-sleeve dress in Calypso coral/Atlantis, $39.99; miniaudiere in Nolita print, $34.99; ankle-strap pumps in Dresden blue, $39.99

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Ankle-strap pumps in Blazing yellow, Dresden blue, black, and red. $39.99 each

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So, after (but we suggest before) brunch, head to Target or hop online to snag the pieces you covet most.

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