If you’ve spent any time in SoHo, you know it’s packed with people on a mission. Tourists searching for Victoria’s Secret. New Yorkers avoiding tourists searching for Victoria’s Secret. And some Bitches like me looking for a really good brunch.
After a year of passing Lure Fishbar and mentally adding it to my “must eat” list, I was thrilled when they invited us in for a morning meal. Which, by the way, is the best time to visit SoHo in New York..it’s like the bustle of the city doesn’t catch up to the neighborhood until after noon.
We stepped inside and felt like we’d boarded a yacht headed for a destination vacation. Pristine, gleaming wooden interiors coupled with leather seating transported us far, far away from the below-sidewalk level restaurant.
Despite the restaurant being mostly empty (it was SoHo’s equivalent to 8 a.m.), we were having a great time. The soundtrack was on point, and continued to impress us and keep our head bopping for our entire meal.
As we joked about the locations we would be sailing to for brunch, Paul ordered fresh carrot juice, which was different from the typical green varieties we see on a menu and very refreshing.
We also kicked things off with the warm toffee cinnamon bun with toasted pecans. It was huge, gooey, warm, and totally delicious. We were amateurs and only shared one of the two, which was a travesty but necessary for the great brunch ahead.
We also ordered the avocado toast with smoked salmon. We were on a mission to incorporate seafood in almost everything we ordered (when in Rome!), and this really hit the spot.
Paul couldn’t resist ordering the lobster eggs Benedict for his main, which had a large portion of lobster and a perfect amount of light Hollandaise sauce. The English muffin didn’t take away from the important elements of the dish and we both loved this.
I ordered the lobster frittata with zucchini, roasted peppers, feta, and herbs. I hesitated ordering a frittata; usually that equates to “dry eggs.” This was the opposite of dry, and the introduction of fresh seafood, feta, and roasted veggies made this really something special.
For those in a hurry who want to eat a great breakfast without laboring over an extensive menu, Lure Fishbar just began introducing a breakfast table. For $32, you get access to an omelet station and a smorgasbord of delicious brunch options. Lure Fishbar actually tackles a classy buffet well..which I really thought wasn’t possible.
As we were leaving, I couldn’t help but notice this beautiful bar. I hesitated walking out the door, enticed instead by the thought of a “brunch-cap,” but I had a fall day ahead and many brunch calories to walk off!
The Bitches say: A. Go here for a really unique interior and top notch brunch fare, elevated with the freshest of seafood and a fun playlist.
142 Mercer St
Lure Fishbar serves brunch on Saturdays and Sundays from 11 a.m. to 3:30 p.m.