Another week, another cupcake shop opens. Between the media frenzy and ridiculous lines that accompany Georgetown Cupcake, the cupcake food tours, and the Crumbs Cupcake shops popping up on every corner, I thought D.C. was over it. I eat cupcakes, on average, five times a week (hey, this is a judgment-free-zone), and I thought we were over it. Then I saw the sign for Sprinkles pop up on M Street in Georgetown.
I was honestly in no rush to get there—other priorities include brunch, work and grad school—and the lines made me risk-averse. However, last weekend while shopping in Georgetown we needed a sugar high to save us from the afternoon slump and Sprinkles was line-free.
From a business perspective, Sprinkles is well-branded. Everything—the cupcakes, the menu, the napkins, the take-home cupcake mixes and dog and person apparel—has the same little dot and logo.
Additionally, Sprinkles offers a good amount of flavor options: traditional flavors such as chocolate and vanilla, as well as cinnamon and sugar, banana and salted caramel. But, it offers nowhere near the extensive flavor selection as its neighbors Georgetown Cupcake and Baked & Wired.
As always, I opted for the red velvet, because it’s my favorite and provides a good comparison between cupcakeries. While the cake was moist and soft, it lacked flavor. Moreover, the icing was overly sweet—to the point of making my teeth hurt and was missing any cream cheese flavor, the trademark of the red velvet cupcake.
Christina, who joined me, had the salted caramel cupcake, and also said the icing was too sweet.
She was, however, impressed by the service. “The staff was very friendly and helpful,” she says. “Every staff member I interacted with was efficient, smiling, and enthusiastic and seemed to love their job and stand behind the quality of their product.” This last part, in my mind, puts Sprinkles head and shoulders above Georgetown Cupcake.
Ironically enough, despite the name and the effort the company puts into branding, there are no sprinkles to be found on the cupcakes.
The Cupcake 5 Factor:
Extensive Flavor Selection? Yes.
Moist cake? Yes.
Good Frosting? No.
Good Ambiance? Somewhat.
P.S. – If you haven’t had enough of cupcakes in the District, our cupcake guide has been updated to aid in your search.
3015 M St. N.W.